Hi! I’m Ekta -  

A visual and interaction designer based in NYC. I see design as the best platform for affecting change; it allows me to understand unnoticed needs and frustrating experiences to translate them into designed solutions. 

1 _ Hinge_Small

Hinge

Hinge is AIG’s global design system. I worked with a team of other product designers and developers to establish visual standards and design reusable UI components.

UI, Design Systems // AIG

UI, Design Systems // AIG

SponsorFit Landing Page 

Landing page for an online portal used by internal and external clients to manage and administer AIG’s group retirement plans. The redesign was informed by user research and a workshop with our stakeholders.

Landing page for an online portal used by internal and external clients to manage and administer AIG’s group retirement plans. The redesign was informed by user research and a workshop with our stakeholders.

UI/UX, User Research // AIG

2 _ SPFT Landing Page_Small
3 _ GPS_Small

Guided Portfolio Services

A redesign of a roboadvisor service offered by AIG. The design is based on user research conducted to understand whether key consideration drives to enroll were addressed in the content design of the landing page and the analysis result page.    

UI/UX, User Research // AIG

Travel Guard Chatbot

A concept for a modernized travel insurance file claiming process. By implementing a chatbot, we were able to use a conversational approach to an otherwise cumbersome process.

UI // AIG

4 _ TravelGuard
5 _ Thesis_Small

The San Francisco Water Co-op

A water conservation campaign and challenge created for my graduate thesis. This project consists of activities, objects and a website I designed to equip participants with confidence, knowledge, and novel ideas around how they can positively influence their community and environment.

UI/UX, Research, Visual Design // California College of the Arts

Fluidigm Marketing Projects

A collection of visual design and marketing projects done as part of a full rebranding effort after the company had partnered with design and branding firm fuseproject.   

Icon design, Illustration, Poster Design, Print Design // FLUIDIGM

Fluidigm
Conscious Seed

Conscious Seed Branding

Branding and packaging for an herbal medicine and wellness apothecary. 

Logo Design, Illustration, Packaging