Hi! I’m Ekta -
A visual and interaction designer based in San Francisco. I see design as the best platform for affecting change; it allows me to understand unnoticed needs and frustrating experiences to translate them into designed solutions.
VTS Marketplace Listings
A redesign of listing management features to improve the end-end experience of creating + editing listings. The designs are based on a series of interviews with leasing teams to understand why there was low inventory on VTS Marketplace.
UI/UX, User Research // VTS
Hinge
Hinge is AIG’s global design system. I worked with a team of other product designers and developers to establish visual standards and design reusable UI components.
UI, Design Systems // AIG
UI, Design Systems // AIG
SponsorFit Landing Page
Landing page for an online portal used by internal and external clients to manage and administer AIG’s group retirement plans. The redesign was informed by user research and a workshop with our stakeholders.
Landing page for an online portal used by internal and external clients to manage and administer AIG’s group retirement plans. The redesign was informed by user research and a workshop with our stakeholders.
UI/UX, User Research // AIG
Guided Portfolio Services
A redesign of a roboadvisor service offered by AIG. The design is based on user research conducted to understand whether key consideration drives to enroll were addressed in the content design of the landing page and the analysis result page.
UI/UX, User Research // AIG
Travel Guard Chatbot
A concept for a modernized travel insurance file claiming process. By implementing a chatbot, we were able to use a conversational approach to an otherwise cumbersome process.
UI // AIG
The San Francisco Water Co-op
A water conservation campaign and challenge created for my graduate thesis. This project consists of activities, objects and a website I designed to equip participants with confidence, knowledge, and novel ideas around how they can positively influence their community and environment.
UI/UX, Research, Visual Design // California College of the Arts
Fluidigm Marketing Projects
A collection of visual design and marketing projects done as part of a full rebranding effort after the company had partnered with design and branding firm fuseproject.
Icon design, Illustration, Poster Design, Print Design // FLUIDIGM
Conscious Seed Branding
Branding and packaging for an herbal medicine and wellness apothecary.