Work
About Me
Hi! I'm Ekta.
I'm a San Francisco based product designer.
I solve complex problems using human centered design processes to create digital experiences that lie at the intersection of context, functionality, beauty and inclusivity.
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VTS
Boosting listing inventory by 30% on VTS Marketplace
A redesign of listing management features to improve the end-end experience of creating + editing listings for VTS Marketplace.
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AIG
Increasing monthly login rates by 23% for the AIG retirement services portal
Landing page redesign for an AIG plan management portal.
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AIG
Creating a global design system for the AIG digital transformation team
Building a design system to unite AIG’s diverse range of products.
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GUAVA
Eliminating points of drop off for Guava’s onboarding experience
A redesign of the onboarding experience to eliminate sign up friction and points of drop-off.
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GUAVA
Creating a design system from scratch for Guava
A design system created from scratch for Guava to increase design + engineering velocity.
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